Martha Coakley’s failed Senate run has led many to review the key differences in strategy between her campaign and Scott Brown’s.  It’s pretty clear that Brown took the web seriously and Coakley seemed to largely ignore many of the social media and web analytics strategies and tactics that swept Obama into office.

Ad Age and Social Media Today have taken a look at (and criticized) Coakley’s overall digital and social media’s approaches.  This post narrows in and serves as a reminder of web analytics best practices which can mean the difference between coming in first or a distant second.

The Obama campaign tracked digital metrics obsessively yet ingeniously with great success.  The techniques they used are just as applicable today as they were over a year ago.

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Interactive Industry News & Events, Internet Marketing, Social Media, Uncategorized, Web Analytics, Web Strategy Consulting Email Marketing, Google Analytics, Google Website Optimizer, Internet Marketing, Social Media, Web Analytics, Website Testing

You may have used a screencast tool in the past, but if you haven’t tried Jing from TechSmith, you’re missing out on one of the easiest ways to share your screen activity quickly, easily, and for free.

Screencasting is essentially the process of recording and broadcasting the activity on your computer screen and in most cases, accompanying the video with a vocal narration.

Jing’s user experience is top notch, and the system allows you to immediately send your screencasts up to Screencast.com, save the file on your computer, or FTP it to your own server.

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Web Project Management, Web Strategy Consulting Jing, Online Collaboration, Screencasting, Web Project Management