In Part 1 we set the stage for a adopting an agile web analytics methodology and looked at goal setting, KPI definition, closing data gaps, and creating your “to review” list.

In this post we’ll discuss data automation (and why it’s not the end-all-be-all), reporting strategies, insight brainstorming sessions, and the relative importance of data accuracy. Read more…

Web Analytics, Web Strategy Consulting Google Analytics, Internet Marketing, Social Media, Web Analytics, Website Testing

Time is, of course, money.  If you really want to see an ROI from web analytics, you need to reduce the time to insight.  This may mean slaughtering some sacred cows and taking a fresh look at what you’re tracking and why.  In this series, I outline ways to abandon bureaucracy and obligatory reports, take action faster, and point out why more automation is not always the answer.  Read more…

Internet Marketing, Web Analytics, Web Strategy Consulting Email Marketing, Google Analytics, Internet Marketing, Social Media, Surveys, Web Analytics