Brian Molstad to Present at Upcoming MilwauCHI Meeting
Brian Molstad of Molstad Consulting will be presenting at the next MilwauCHI meeting on Monday, June 14 at 5:30pm in Brookfield, WI. Details follow below.
125 North Executive Drive, Suite 104
Brookfield, WI 53005
Monday, June 14, 5:30PM
5:30-6:00 Networking (a light meal will be provided)
Agile Web Analytics: Tracking What Matters to Improve Site Usability and Performance
Time is, of course, money. If you really want to see an ROI from web analytics, you need to reduce the time to insight. This may mean slaughtering some sacred cows and taking a fresh look at what you’re tracking, why, and how. In this presentation, Brian Molstad will outline ways to abandon bureaucracy and obligatory reports, take action faster, and point out why more automation is not always the answer. Find out which reports and functions in Google Analytics lead to insight and how to avoid useless aggregate metrics. In addition, you’ll learn how web analytics can be a valuable addition to the user centered design process and why usability practitioners are well-suited for implementing web analytics methodologies within their organizations.
Brian Molstad is an interactive media architect who has been defining and leading online initiatives for over 10 years. His talents and experience lie in the areas of information architecture, web analytics, usability, information design, and project management. Beginning with an education rooted in advertising, marketing, and sociology from Marquette University, Brian’s focus has been on ensuring clarity of communication since the earliest stages of his career. A true user advocate, Brian is passionate in his pursuit of designing the perfect user experience and specializes in leading multi-disciplinary teams to success with a high standard of excellence.
You can read Brian’s blog at http://www.molstadconsulting.com/blog/ or catch up with him on twitter: http://twitter.com/MolstadConsults
MilwauCHI members: free Non-members: $10 Students: $5