Rather than take the overlay/popup up approach which forced the user to deal with it before viewing any content, it was formatted in more of an alert in a thin horizontal bar across the top of the page. It didn’t cover any content, and if the user closed it, they wouldn’t see it on any other pages as they navigated the section.

To me, it seemed an effective way to make the survey callout noticeable yet not annoying. Something I think other major survey vendors should emulate or at least offer a similar option.

I’ve seen enough Foresee Popups up till this point that I no longer ignore them. I actually take them and give as much false/ skewered information as possible. Seriously, retailers should put a little more common sense in online user experiences- this means as little distractions and annoyances as possible!

So true that businesses should take stock of the data and tools already at their disposal (or readily available at low or no cost). This minimal up-front technology investment allows them the time to get their strategy formulated, familiarize themselves with web (and other data source) analytics methods, and concretely define where they are and where they want to be. Once that new level of sophistication is reached, they are in a far better position to determine which metrics truly matter, and what technology will help rather than hinder insight generation.

For those internal teams seeking increased budgets for analytics (and supporting technology), this approach allows them to demonstrate quick wins and a clear plan to senior management.