THE CHALLENGE
Assist a top-notch interactive agency with redefining the information architecture and user experience of a major global corporation’s flagship website, integrating the content and functions of multiple external sites, and designing over 400 screens within an aggressive timeframe. Read more…

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The Challenge
Expand, enhance, and improve the online services of a world-class tea producer’s ecommerce website to satisfy a sophisticated and steadily growing customer base.

The Solutions
Rishi Tea is synonymous with quality. Partnering directly with tea artisans from China, Japan and other regions, they offer their products in fine food stores, restaurants, and coffee shops throughout the United States.

The third-party system powering Rishi Tea’s ecommerce website provides a core technical structure, however its default output sometimes falls short in the areas of layout and aesthetics. Rishi Tea approached Molstad Consulting to help optimize the overall user experience and expand the site’s offerings.

Molstad Consulting led discussions to prioritize short term and long term goals, mapped out requirements and implemented numerous custom solutions. Featured additions and enhancements include:

• Online, automatic credit card processing via a gateway
• Ability to process Canada orders
• Electronic gift certificates
• Retail locator search application
• Setup of Google Analytics including advanced ecommerce data tracking, local traffic exclusion and consulting
• Checkout process and customer experience optimization through many modifications and additions (improved navigation, information design, system response, form validation, shipping instructions, email content, and more)
• User account area enhancements
• Security and version upgrades
• Consulting on internet marketing techniques and technologies
• Troubleshooting and squashing of many system bugs

Operating as an exension of Rishi Tea’s internal staff, Molstad Consulting continues to make recommendations and provide services on a flexible, as-needed basis.

The Results
Rishi Tea enjoys improved business intelligence through analytics software, better customer relationships and fewer support calls, lightened internal staff responsibilities, and a clear, prioritized plan for future enhancements and internet marketing efforts.

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The Challenge
Help a new and innovative commercial roof bidding website go from good to great.

The Solutions
Molstad Consulting was approached by Top Floor Technologies to perform a professional review of their client’s complex roof project bidding website. The system consisted of more than 50 unique interfaces to be evaluated.

The resulting document featured numerous annotated screen shots organized by user access and task flows with detailed recommendations for improvements in the areas of information architecture, information design, graphic design, interface usability, user task fulfillment, help system usability, and copywriting.

The site is currently reflecting many of these recommendations with more updates in progress and the company plans to introduce new functionality based on broader strategic observations.

The Response
The RoofBidsNow.com website has seen an increase of contractor signups amounting to nearly 250 contractors nationwide. The company has been featured in Roofing/Siding/Insulation Magazine and has enjoyed many newly submitted positive user testimonials.

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