Everybody knows that money talks. It’s no different in the world of web analytics. When dollar values are assigned to site behaviors and other key metrics, the value of user actions and traffic sources becomes immediately clear.

Monetization isn’t just for ecommerce sites. Even user actions that have no immediate financial value such as contact form submissions, file downloads, page views, and email newsletter signups are excellent candidates.

If it’s your job to convince stakeholders to take action, or if you’re an executive looking for more clarity in your KPIs, this post will offer you some ammunition and help get you started. Read more…

Web Analytics, Web Strategy Consulting Internet Marketing, KPIs, Monetization, Web Analytics