With Twitter’s popularity exploding as of late, it’s no surprise that many start-ups are popping up to expand upon the service and introduce ways of measuring its performance.

One such tool is Twitalyzer.  Nearly 20,000 unique Twitter users have tried the service which summarizes your usage and provides a number of interesting measures of success (influence, generosity, velocity, clout, and the signal-to-noise ratio.)

Some are already calling it “Google Analytics for Twitter” and indeed, the tool even offers integration with the hugely popular Google tool.

A breakdown of the major features:

• Measure of Influence: A combination of number of followers, number of “retweets”, generosity (number of times you “retweet” others), number of references, velocity (number of updates per week)
• Signal to noise ratio: A measure of the tendency for people to pass information, as opposed to anecdote.  This basically means that you tend to pass on useful information rather than just promote yourself.
• Separate measurements for generosity, velocity and clout (the number of references to you divided by the total number of possible references (as governed by the Twitter Search APIs).
• View the Twitter top 100 most influential as well as the 100 Most Signal-Rich, 100 Most Generous, 100 Most Prolific, 100 Most Referenced, 100 Most Recent Analyses
• Compare your Twitter performance with others via benchmark reports
• Twitalyzer Search demonstrates how applying measures of influence to a standard Twitter search can offer more meaningful results.

Keep an eye on this tool as it appears to be the most robust out there and is actively updated.  Plans are in the works for an expanded Twitter Professional service tier as well.

Social Media, Web Analytics Internet Marketing, Social Media, Twitter