Time is, of course, money. If you really want to see an ROI from web analytics, you need to reduce the time to insight. This may mean slaughtering some sacred cows and taking a fresh look at what you’re tracking and why. In this series, I outline ways to abandon bureaucracy and obligatory reports, take action faster, and point out why more automation is not always the answer. Read more…
With all that can be learned from clickstream web analytics tools such as Google Analytics, Yahoo! Web Analytics, and Omniture Site Catalyst, it’s important to remember those tools reveal the “what” of your site visitor sessions, but not much about the “why.” Did your visitors see the pages they wanted to see? Were they able to complete their tasks? Is a high page-per-visit rate a result of an engaged visit, or visitors unsuccessfully browsing through pages not finding what they’re looking for? Voice of customer tools are an important component to any website and web analytics initiative and can provide valuable “Aha!” moments.
In this post we’ll take a look at some of the most popular tools and the best ways to utilize them.
Internet Marketing, Social Media, User Interface Design, Web Analytics, Web Development
