The field of web analytics has matured far beyond hits and visits. Contact Molstad Consulting today to learn how you can dramatically enhance your overall business intelligence.

Check out the Molstad Consulting Blog's Web Analytics category for valuable tips and resources.

Web Analytics

web analytics

What would you like to know?

If it has to do with your site’s performance and visibility or your company's reputation across social media, the data and impact can be gathered, tracked, and measured with precision impossible in broadcast or print media.

We analyze visitor behavior data to better understand how people are finding your site and what they do when they get there. Learn the source of your Web leads, and which visits turn into prospects and customers. Through the use of popular, robust tools such as Google Analytics, Omniture, Webtrends, and dedicated social media monitoring systems, we help you make sense of your data and identify actionable steps to improve your site’s performance.

web analytics

We can help you leverage information from:

  • Your primary website and micro sites

  • Social media (e.g. Blogs, Facebook, LinkedIn, YouTube, Twitter, etc.)

  • Moble devices

  • Organic and pay-per-click search engine marketing

  • Video content

  • Email marketing

  • Online surveys

  • A/B and multivariate tests

  • Print advertising

And measure conversions and other key metrics attributed to their source such as:

  • Purchases

  • Inquiries

  • Orders

  • Leads

  • Downloads

  • Social media mentions, discussions, bookmarking, viral distribution, and more

Updates to your site and forays into social media without the benefit of real visitor behavior and engagement data are merely educated guesses. With Molstad Consulting, you can take confident steps forward, and obtain a key competitive advantage leveraging the latest methods in interactive media analytics.