Customer Experience & Usability
Online business today is a whole new experience.
Today, the power has shifted from companies to customers. If your online experience doesn’t mesh with the customer’s agenda, if content is difficult to find, or if site functions frustrate, they’ll leave and likely won’t return.
A good customer experience translates into return visits, completed tasks, and site loyalty. Customers feel more confident and less stressed completing their tasks and ultimately, everyone benefits.
Your agenda differs from your customers. We map out both and then help you find something of value to offer them to obtain that email address, to make the sale, to change an opinion. Clearly understanding their needs is crucial in ensuring each site component from link labels, to page layout, to icon design brings them one step closer to conversion.
Some of the methods Molstad Consulting can employ to craft a superior customer experience for you include:
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Agenda mapping and blending
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Integration with multiple marketing channels
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Contextual interviews with customers and users
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Customer persona creation
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Competitive analysis
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Information architecture evaluation and enhancement
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Interface design and customized landing page development to increase conversion
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Expert reviews of existing systems
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Focus groups
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Usability testing