Read more about the ROI of email marketing

“According to DoubleClick, permission-based email is far and away the preferred
method of online communication for consumers. 75% rated it as their preference, with only 25% preferring postal mail and 0% choosing telemarketing.”

"E-mail delivers the highest ROI by an eye-popping margin: a whopping $57.25 for every dollar spent on it in 2005"
Source: Direct Marketing Association

“67% of US consumers said they liked companies that, in their opinion, did a
good job with permission email marketing."
Source: Emarketer

"Typical content concerns such as the word "free," images, coding, or spelling only accounted for 17 percent of delivery issues according to the Return Path research based on 550 email campaigns. Instead, 77 percent of delivery issues occur because of the sender's email reputation."
Source: Return Path

"Consumers who buy products advertised in e-mails spend 138% more online than peers who don't buy through e-mail. In addition, 29% of all online consumers buy impulsively immediately following an offer, rather than waiting."
Source: Forrester Research

Email Marketing - MolstadMail

email marketing template

Delivering stronger customer relationships.

Permission-based email marketing is well known by marketers as the retention marketing “killer app”; one of the most effective methods available today. Savvy companies looking for high-margin value-added services that increase the ROI of their online investment have embraced it. Email marketing turns website visitors into lifetime customers more quickly and less expensively than any other marketing vehicle.

Email marketing represents the first time in history that marketers have ever been able to cost effectively communicate with their entire customer and prospect base over and over and over again. Not only that, but thanks to the inherently democratic nature of email, email marketing gives businesses the opportunity to not just compete with, but outperform much larger competitors for the attention of readers.

By adopting an email marketing strategy, individual website sessions can be transformed into ongoing communications that result in increased customer lifetime value and recurring sales. This is why email marketing is a powerful tool that no website should be without. But, email marketing can only be that powerful when it’s done well. Enter MolstadMail.

MolstadMail
MolstadMail is Backed by the power of industry leading email delivery & contact management systems which have established strong relationships with major ISPs and boast the bandwidth, flexibility and technology infrastructure to ensure the maximum deliverability of your message (averaging 97% compared to industry averages of 83%). We are also 100% anti-spam compliant, ensure the most professional mailing practices, provide secure, protected contact list hosting and management as well as offering the best in email performance analytics.

The result is targeted, effective email campaigns that not only reach but also persuade your target audience, building lasting relationships.

What you can expect with MolstadMail:

  • Spend less time, money and resources than with traditional marketing vehicles (direct mail, print advertising)

  • Great looking emails that reflect your company’s brand, project the image you want to project and present crucial information in an organized and engaging manner – Your messages will be sent in multi-part format to ensure your subscribers receive the optimal format every time

  • Know more about what your customers want by reviewing your campaigns’ performance and growth over time – You’ll be able to more effectively educate and communicate with your customers

  • Effective messages that actually get sent – Molstad Consulting will ensure you stick to established schedules of delivery and content creation

  • A clean, orderly email list and reassurance that your email list (a core business asset) will be organized, backed up, and managed responsibly

  • No need for an internal support staff. The setup and maintenance of your email campaigns, and contact database will be expertly managed, eliminating the need to determine your ISP’s email policies and limitations, manage an email server or worry about unsubscribes or the latest Spam legislation

  • Very high email deliverability and open rates - Deliverability as high as 97% due to ISP affiliations and Molstad Consulting’s enhancement of your email’s style, formatting and content

  • Clear results and ROI unmatched by any other marketing method for building and maintaining customer relationships