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Information Architecture
They can't use it if they can't find it.
Developing a solid and intuitive information architecture
(IA) for your website or online product is integral
to success. A site that supports easy and intuitive
navigation results in more accurate and frequent conversions.
Your customers can find what they’re looking
for, know where to go next, and can easily find their
way back. This can translate to higher sales, more
subscriptions, improved customer feedback and for
internal resources, a more easily managed information
space.
The main deliverables of IA, flowcharts and task
flows, can be compared to the blueprints for a house.
You simply wouldn't begin building without them. Imagine
the cost of finishing a house and then realizing that
a fireplace and chimney still need to be added! Designers
armed with a clearly defined structure can build a
site much more quickly and avoid the high cost of
having to add or drastically revise sections of a
site well into the production phase.
Also of great importance is the development of a
taxonomy or controlled vocabulary (essentially a common
language and labeling system throughout). Using different
terminology for the same item in different places
makes it confusing for both customers and site managers.
Defining your terms early in the project based on
customer data and their agendas helps everyone involved.
Molstad Consulting specializes in incorporating these
techniques to ensure that a strong foundation is laid
for your interactive projects.
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