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Search Engine Marketing (SEM)
It's not lonely at the top.
What good is having a first-class web site if no
one can find it? Molstad Consulting's search
engine marketing and optimization services
offer the latest methods to make your site a favorite
with the search engines.
Today's progressive companies recognize that no matter
how well designed their web site is, it will only
be a success when it is found by its target market.
Molstad Consulting utilizes measured, proven steps
resulting in successful search engine marketing campaigns.
- Create a Baseline Report
You will receive a report showing exactly
where your web site appears now under the keyword
phrases targeted. This report serves as a starting
point against which you can clearly measure the
success of your optimization program.
- Keyword Research
The next step is to conduct research to determine
the exact keywords your target audience uses to
find you on the search engines. A detailed report
is created outlining keyword phrase traffic, competition
and even the top pay-per-click bids. Using this
report, we'll draft a final short-list of the terms
your customers are using and the ones giving you
the best opportunities for top rankings.
- Web Site Code & Content Optimization
We consistently monitor the ever-evolving
regulations, features and developments in search
engine world. Our code optimization techniques evolve
right in step. These techniques include evaluation
of dynamic content systems, creation of custom meta
tags, search-engine-friendly text composition and
more.
- Link Popularity Building
The number and quality of incoming
links to your web site is another crucial factor
in search engine ranking. An effective linking strategy
development process will help uncover (and setup)
opportunities to establish relevant links from other
websites to your web site. In addition to increasing
search engine rankings, these inbound links will
assist with referral traffic and increase brand
awareness. Molstad Consulting proactively recommends,
establishes, and monitors these linking relationships
on your behalf.
- Search Engine Submissions
Once your web site is optimized, best results
are ensured by individually submitting your web
site to the major search engines for inclusion in
their directories. Beware of other companies that
promise submission to "thousands" of search
engines for a small monthly fee. In realty, only
a select few search engines are worth targeting
and frequent "blanket" submissions will
do little more for you than fill your inbox with
spam.
- Regular Position Monitoring
Molstad Consulting’s search engine
specialists will continually review rankings and
monitor progress. Your web site will benefit from
Molstad Consulting’s commitment to keep up
with the latest search engine developments and optimization
techniques. We keep you apprised of our efforts
to increase rankings throughout the campaign. You'll
enjoy improved rankings while learning how to permanently
integrate search engine marketing within your company’s
long-term marketing strategy.
- Analysis and Tracking
Our analytics software tracks your web site traffic
in real time. With it you can define and measure
quality visits, determine (and walk through) the
specific paths that users take through your site
and measure conversions such as inquiries, contact
form submissions, downloads and purchases. You will
be able to clearly see how people are finding your
site and what they do when they get there. You'll
be armed with the information you need to guide
your site toward perfection.
- Pay-Per-Click Campaign Setup and Management
Pay-per-click advertising programs can very quickly
put your message at the top of the search engines.
Because you are charged only when users click on
your ad through to your web site, you are paying
for advertising that has succeeded in bringing potential
(and highly qualified) customers to your website.
Pay-per-click advertising is unmatched in its flexibility
and ability to demonstrate ROI.
Our experience with pay-per-click campaigns via
systems like Google AdWords and Yahoo! Search Marketing
(Overture) has shown that well managed, targeted
programs result in increased traffic from qualified
buyers at much lower cost than any other comparable
media, online or off.
Contact Molstad Consulting
today for more information on how we can improve the
quantity and quality of your web site's traffic.
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