Search Engine Marketing (SEM)
It's not lonely at the top.
What good is having a first-class web site if no one can find it? Molstad Consulting's search engine marketing and optimization services offer the latest methods to make your site a favorite with the search engines.
Today's progressive companies recognize that no matter how well designed their web site is, it will only be a success when it is found by its target market. Molstad Consulting utilizes measured, proven steps resulting in successful search engine marketing campaigns.
Create a Baseline Report
You will receive a report showing exactly where your web site appears now under the keyword phrases targeted. This report serves as a starting point against which you can clearly measure the success of your optimization program.
The next step is to conduct research to determine the exact keywords your target audience uses to find you on the search engines. A detailed report is created outlining keyword phrase traffic, competition and even the top pay-per-click bids. Using this report, we'll draft a final short-list of the terms your customers are using and the ones giving you the best opportunities for top rankings.
Web Site Code & Content Optimization
We consistently monitor the ever-evolving regulations, features and developments in search engine world. Our code optimization techniques evolve right in step. These techniques include evaluation of dynamic content systems, creation of custom meta tags, search-engine-friendly text composition and more.
Link Popularity Building
The number and quality of incoming links to your web site is another crucial factor in search engine ranking. An effective linking strategy development process will help uncover (and setup) opportunities to establish relevant links from other websites to your web site. In addition to increasing search engine rankings, these inbound links will assist with referral traffic and increase brand awareness. Molstad Consulting proactively recommends, establishes, and monitors these linking relationships on your behalf.
Search Engine Submissions
Once your web site is optimized, best results are ensured by individually submitting your web site to the major search engines for inclusion in their directories. Beware of other companies that promise submission to "thousands" of search engines for a small monthly fee. In realty, only a select few search engines are worth targeting and frequent "blanket" submissions will do little more for you than fill your inbox with spam.
Regular Position Monitoring
Molstad Consulting’s search engine specialists will continually review rankings and monitor progress. Your web site will benefit from Molstad Consulting’s commitment to keep up with the latest search engine developments and optimization techniques. We keep you apprised of our efforts to increase rankings throughout the campaign. You'll enjoy improved rankings while learning how to permanently integrate search engine marketing within your company’s long-term marketing strategy.
Analysis and Tracking
Our analytics software tracks your web site traffic in real time. With it you can define and measure quality visits, determine (and walk through) the specific paths that users take through your site and measure conversions such as inquiries, contact form submissions, downloads and purchases. You will be able to clearly see how people are finding your site and what they do when they get there. You'll be armed with the information you need to guide your site toward perfection.
Pay-Per-Click Campaign Setup and Management
Pay-per-click advertising programs can very quickly put your message at the top of the search engines. Because you are charged only when users click on your ad through to your web site, you are paying for advertising that has succeeded in bringing potential (and highly qualified) customers to your website. Pay-per-click advertising is unmatched in its flexibility and ability to demonstrate ROI. Our experience with pay-per-click campaigns via systems like Google AdWords and Yahoo! Search Marketing (Overture) has shown that well managed, targeted programs result in increased traffic from qualified buyers at much lower cost than any other comparable media, online or off.
Contact Molstad Consulting today for more information on how we can improve the quantity and quality of your web site's traffic.