User Interface Design

Where the rubber hits the road.

The interface is the “tangible” that your customers experience. Before diving into the fray, Molstad Consulting interfaces are informed by a strategic framework, in-depth knowledge of users and their agendas, a sensible, well-structured information architecture and an understanding of technical capabilities and constraints.

With all that in place, we create prototypes that can be as simple as paper sketches, to detailed, gray wireframes to fully-interactive, HTML representations. Whatever the level of complexity, these prototypes occur prior to graphic design and keep the team focused on value and results. Add usability testing to the mix, and certainty of hitting the target upon launch rises dramatically. Guesswork is practically eliminated and production costs drop.

We evaluate the quality of an interface by following criteria:

• Customer Experience
  Are the most important tasks, based on their agenda well supported? Are the calls to action and the choices clear? Does the interface keep the customer informed of what it’s doing and what’s over the horizon?

• Look & Feel
  Is the interface inviting and balanced? Does it properly extend the company brand and match up with what visitors know from other media?

• Message
  Is the overall message crafted to suit the context at hand or is it merely pasted from another source?

• Resilience
  Is it quickly learnable? Does it stand up to user testing and meet their expectations?