"I was very impressed with their approach to viewing websites as a part of the overall business plan for a company. They think as much through a business mindset as they do from a technical perspective. What this did was create the feeling like they were working with me instead of for me. Being able to discuss the business implications of a technical decision was a refreshing feeling that I truly appreciated."

- Mark Duquesnoy, President of Home Advisors Realty, Inc.

Web Strategy Consulting

From bright ideas to blueprints, to better customer relationships.

The most important phase in any Web initiative is the planning phase. It is this phase that will determine many factors. The audiences you’ll target. The services you’ll offer. The content’s location, labeling, format and source. The technology utilized. Key outcomes. And, your ultimate failure or success.

Too many companies spin their wheels wasting valuable time and resources building and maintaining websites, intranets and Web-based products that don’t operate on a clear understanding of their customers’ agendas or even their own internal capabilities.

We clear the path for our clients, allowing them to march confidently toward achieving their online goals. They are able to overcome internal politics and make crucial decisions within a context allowing them to focus on what’s important now. They take advantage of the latest techniques and tools in web development, graphic design and ROI-focused, Internet marketing methods.

Surprises are eliminated through an iterative process: design, test, revise and re-test. We reduce overall project time and cost by efficiently and expertly asking and answering the right questions. We begin with big ideas and filter them into small, actionable and measurable steps ensuring bold, confident strides in the future. With our documentation in hand at the start of the development phase, the entire team understands their roles, context, and the key outcomes to target, resulting in Web experiences that perform.

Learn more:

Requirements Analysis for Interactive Agencies
In many agencies, those involved in gathering requirements data for projects are often the same people who are responsible for generating new business. Resources can be spread too thin and projects can suffer.

When a project comes along that demands more time and attention than can be delivered, look to Molstad Consulting for help and expertise in interfacing with your clients, their customers and your production staff. The result will be improved communication, clear documentation and valuable direction to ensure the project is a success for all involved.