Case Study > Godfrey & Kahn
The Challenge
Lead the effort to overhaul the web presence for a major Milwaukee
law firm with nearly 200 attorneys. Bring a fresh approach to the firm's
content and the site's information architecture, and ensure the proper
migration of thousands of publications, press releases and news features
as well as extensive practice area content and attorney biographical
information.
The Solutions
Godfrey and Kahn has been providing expert law services to major
businesses and industries for over 50 years with offices in Milwaukee,
Madison, Appleton, Green Bay and Waukesha, Wis.; Washington, DC; and
Shanghai, PRC. Over that time, their ranks have swelled along with their
web content.
Molstad Consulting was brought in by regular partner, CI Design to design and define all information architectures and content requirements and act as liaison to Godfrey & Kahn and the firm's external development resource. Initial meetings with Godfrey & Kahn focused on key audiences and user tasks as well as project logistics to ensure the varied and occasionally daunting committee structure within the firm didn't slow the process down. An information architecture was designed to streamline access to key content as well as focus on the benefits of a career with the firm.
From there, interface specifications and wireframes served to bridge the gap between the new information architecture and legacy systems and content. Functions to be re-thought and adapted included a full content management system, robust attorney search, overall site search, practice area content database, career opportunity system, and an extensive news and publications resource area. Molstad Consulting worked closely with the development team mapping new pages and sections to key functions and enhancing overall usability.
The Careers section of the site features a unique brand designed to demonstrate a focus on the needs of this crucial audience. A custom Flash animation showcasing the profiles of successful attorneys and staff members was combined with a new web video and social media delivery system. All this was coordinated around a CI Design photo shoot for nearly 200 attorneys across multiple offices as well as multiple video production sessions.
Once key screen templates were confirmed, all content to be created, collected, and repurposed was outlined and Molstad Consulting led weekly status review meetings tracking each element and resolving issues through to launch.
Next Steps
Godfrey & Kahn enjoyed an enthusiastic response to the new site
both internally and from its clients. Molstad Consulting and CI Design
continue to collaborate to increase and enhance Godfrey & Kahn's
overall business intelligence and marketing ROI via a targeted web analytics
methodology.