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The Challenge
Bring the new Direct Mortgage Funding branding identity online.
The Solutions
DMF already had a new branding identity in place for their print materials, but needed to bridge the gap to the Internet.
Molstad Consulting conducted a competitive analysis of sites in their industry and others to lead the team to a consensus on layout and merging their marketing themes with global navigation options.
Flash was integrated into the navigation to create a tighter link with the branding elements highlighting each of DMF's main service offerings.
Their customers were demanding fast access to DMF's rates and so a password protected area was created to house the daily-updated data.
The Response
"The interface between Molstad, his production team, our in-house staff and our external partners was absolutely flawless. The end result was a website that is earning us praise from all of our clients both for its look and utility."
- Todd Harple, Ph.D., Organization Anthropologist |
