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The Challenge
Completely overhaul and improve the company's online identity, both graphically and functionally, and enhance the home search experience.
The Solutions
HomeSale Realty's previous site was quickly becoming too small to contain the content and functionality necessary to represent the fastest growing real estate brokerage in Wisconsin. The property search confused most users and was getting little traffic.
Molstad Consulting conducted a requirements analysis, fully documented the findings and prototypes and led a multi-disciplinary team in designing the new front-end and back-end interfaces.
Public site visitors now enjoy a much more robust and user-friendly property search of the entire Multiple Listing Service and can sign up to be automatically updated via email when properties that match their search criteria become available. A home search can begin right from the homepage by clicking on a county taking the user to a screen to see the number of listings available in each community. From there the search can be narrowed using extensive new search criteria options.
Each property allows a home buyer to view a dynamic notification of open houses, virtual tours and multiple property photos with a unique caption for each. They can also map the property, request a showing (sent directly to the listing agent) or click an agent's photo or name to jump to that agent's custom online vanity page.
The back-end automatically downloads all available MLS property data into the system on a nightly basis and allows the staff to manage the brokerage's available properties, open houses, virtual tours, agent profiles and property update accounts. They enjoy instantaneous updates to the public site which previously had to be run through a separate agency.
Each agent has a separate login to manage their
own properties, open houses and profile.
The public site also features an extensive
"Newsroom" area giving the media and
public easy access to notifications of HomeSale's
many and frequent accomplishments. These include
HomeSale's television
commercials featuring Pat "Mr. Miyagi"
Morita integrated into a custom-designed
Flash video player.
The Response
"Without any extra clicks, the home buyer gets what they're looking for the instant they land on our homepage."
- Roy Scholtka, President of HomeSale Realty
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