The Challenge
TroyResearch is an Internet-focused consumer opinion market research firm. From online focus groups to custom surveys to hybrid Internet/traditional methodologies, they use Internet technology to help their clients stay in touch with their customers quickly and cost-effectively.

TroyResearch operates a massive back-end system to administrative their online services and client data. Maintaining and adding to this system was becoming more and more complex and difficult to manage resulting in higher costs and extended deadlines.

The Solutions
Molstad Consulting introduced new methods of documentation and project management, including functionality specifications and wireframes, serving as prototypes of interface elements as well as a context for decision making. This documentation became the blueprints for TroyResearch developers on multiple projects, giving them a clear picture of user needs and programming requirements.

Featured projects include:

Interface wireframe document

Interface wireframe document

General Market Research Tools

• Allows for expansion of Troy Research market research services into other industries
• Created multiple new online, dynamic reports, with expanded calculations, allowing radio stations and other clients to conduct a more efficient and detailed statistical analysis of their survey data with a focus on usability
• The new reports allow for crosstabbing, trending, frequency tables, participation reports and multi-filtering
  
  
  

Interface wireframe document

Live system view

• Enhanced the TroyResearch online survey system to allow a major national film industry client access to more meaningful data of the film opinions of their younger audiences
• Established new functionality milestones such as quota rules to keep an online survey open until the necessary data has been obtained and survey branching options to ensure a respondent is being asked specific, relevant questions based on their responses
  

Interface wireframe document

Live system view

• Enhanced the TroyResearch online survey system to allow a major national film industry client to dynamically trend the results of multiple film opinion surveys over multiple weeks for specific films
• Provides crucial data with which the client can determine appropriate advertising expenses as a movie approaches its release date
  
  
  
  

• Allows the staff of TroyResearch to more easily search through their library of thousands of song segments (hooks).
• Increased the usability of the search results by providing enhanced sorting options as well as the ability to play the hook from the search results for reference

The Response
"Our development phases were taking too long and costing too much. Molstad Consulting's wireframes and functionality specifications helped rein them in by laying out what needed be built in clear detail."

- James Young, IT Director for TroyResearch