Case Study > Christina Haefs, OD
The Challenge
Enable a medical optometrist to stay connected with her patients and provide them with valuable vision resources.
The Solutions
Dr. Haefs is a highly experienced and regularly published medical optometrist in Milwaukee, Wisconsin. Dr. Haefs sees patients at multiple locations and needed to make it as easy as possible for them to find her.
Molstad Consulting developed an architecture and fresh design to help Dr. Haefs establish a unique presence showcasing her experience and extensive patient vision resources. The site also serves as a medium through which to feature her frequent publications including articles and a video segment on "Vision and Learning" from a recent local television news interview.
Dr. Haefs was also provided with and trained on a site editing tool putting her in control of her own content. The site is truly standing out in a local community of largely neglected and under-utilized optometrist websites.
The Response
"Molstad Consulting has created more
than a beautiful website for my practice, they’ve
created a means for me to easily provide vision
health information and resources to my patients
as well as a way to stay connected with them.
The process of designing the site went smoothly
and was even fun. They’ve exceeded my
expectations in designing an accessible site
that’s as easy to navigate as it is to
look at."
- Christina Haefs, OD