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The Challenge
Enable an up-and-coming new real estate
brokerage to compete with the big boys on the
Web.
The Solutions
Home Advisors, Inc., based out of St. Paul,
MN is a forward-thinking real estate brokerage
that embraces new technology to better serve
its customers.
Molstad Consulting conducted a thorough discovery
and analysis outlining a progressive plan for
the company's web presence and online services.
The current site represents a fresh look and
feel along with a new logo to reflect Home Advisors'
committment to provide value and build trust
with their customers.
The custom-developed site features a variety
of lead capturing forms as well as a portal
to Home Advisor's customer tools including transaction
monitoring and showing management. A home search
management tool will soon be added to the extensive
service offering.
A system to promote the brokerage's listings
was also created featuring an adminstration
area for quick and easy publishing. Next phase
plans include an extensive real estate resource
and lead-capturing website that will be entertaining
as well as informative. Stay tuned...
The Response
"The concept behind developing
the web presence for Home Advisors, Inc. was
to create a fully customized interface from
scratch that could present a simple, yet powerful
communication tool for us and our clients.
We were able to successfully implement this
concept because of some of the unique features
of Molstad Consulting.
First, I was excited to work with Brian
because of his genuine enthusiasm to truly understand
me and my business. I never felt like it was
simply "give me your stuff and I'll slap
together a site for you." He took the time
to understand what I was trying to accomplish
from a strategic perspective and really worked
to create an interface that supported all of
my ideas.
Second, I was very impressed with Brian's
approach to viewing websites as a part of the
overall business plan for a company. He thinks
as much through a business mindset as he does
from a technical perspective. What this did
was create the feeling like he was working with
me instead of for me. Being able to discuss
the business implications of a technical decision
was a refreshing feeling that I truly appreciated.
Overall, working with Molstad Consulting
has been instrumental in helping me create the
foundations for my business without compromise
and I would recommend the company to anyone
serious about creating a web presence for their
business."
- Mark Duquesnoy, Owner
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