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The Challenge
Establish a new website architecture, showcase
product lines more attractively, and bring the
Klement's Sausage online presence up to speed
with their offline marketing campaigns.
The Solutions
Klement's Sausage is well known nationally
and in the Milwaukee area especially for their
delicious sausage products and their beloved
Racing Sausages that entertain crowds at every
Milwaukee
Brewers home game.
Molstad Consulting worked closely with the
Klement's IT and Marketing departments, advising
on content strategy and presentation as well
as leading discussions on graphic design direction.
The Molstad Consulting team analyzed the company's
existing and upcoming marketing materials and
designed a look and feel that combines the "taste
and fun" as well as the tradition of excellence
Klement's is famous for. Flash animations were
created to showcase products and their popular
"Patio Daddio" television commercials.
The Famous
Klement's Racing Sausages, were featured
on the site complete with their history, bios,
downloadable wallpapers and a custom-designed
Flash
video game. The game allows site visitors
to race as their favorite sausage through the
streets of Milwaukee to the Brewers opening
day game.
The Response
"I'm extremely pleased
with the way our web site project went from
concept to completion. The Molstad team took
the time to listen in order to make sure we
got what we wanted. Their great service, knowledge
and art talent is incomparable. They have assisted
in driving our brand image by offering exceptional
ideas and a unique design that has also translated
into sales. I'll definitely be calling Molstad
Consulting the next time I'm in need of the
services they provide."
- Jim Westerman, Marketing Director for Klement's
Sausage
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