Case Study > Rishi Tea
The Challenge
Expand, enhance, and improve the online
services of a world-class tea producer's ecommerce
website to satisfy a sophisticated and steadily
growing customer base.
The Solutions
Rishi Tea is synonymous with quality. Partnering
directly with tea artisans from China, Japan
and other regions, they offer their products
in fine food stores, restaurants, and coffee
shops throughout the United States.
The third-party system powering Rishi Tea's ecommerce website provides a core technical structure, however its default output sometimes falls short in the areas of layout and aesthetics. Rishi Tea approached Molstad Consulting to help optimize the overall user experience and expand the site's offerings.
Molstad Consulting led discussions to prioritize short term and long term goals, mapped out requirements and implemented numerous custom solutions. Featured additions and enhancements include:
Online, automatic credit card processing via a gateway
Ability to process Canada orders
Electronic gift certificates
Retail locator search application
Setup of Google Analytics including advanced ecommerce data tracking, local traffic exclusion and consulting
Checkout process and customer experience optimization through many modifications and additions (improved navigation, information design, system response, form validation, shipping instructions, email content, and more)
User account area enhancements
Security and version upgrades
Consulting on internet marketing techniques and technologies
Troubleshooting and squashing of many system bugs
Operating as an exension of Rishi Tea's internal staff, Molstad Consulting continues to make recommendations and provide services on a flexible, as-needed basis.
The Results
Rishi Tea enjoys improved business intelligence
through analytics software, better customer
relationships and fewer support calls, lightened
internal staff responsibilities, and a clear,
prioritized plan for future enhancements and
internet marketing efforts.