|
The Challenge
Expand, enhance, and improve the online
services of a world-class tea producer's ecommerce
website to satisfy a sophisticated and steadily
growing customer base.
The Solutions
Rishi Tea is synonymous with quality. Partnering
directly with tea artisans from China, Japan
and other regions, they offer their products
in fine food stores, restaurants, and coffee
shops throughout the United States.
The third-party system powering Rishi Tea's
ecommerce website provides a core technical
structure, however its default output sometimes
falls short in the areas of layout and aesthetics.
Rishi Tea approached Molstad Consulting to help
optimize the overall user experience and expand
the site's offerings.
Molstad Consulting led discussions to prioritize
short term and long term goals, mapped out requirements
and implemented numerous custom solutions. Featured
additions and enhancements include:
- Online, automatic credit card processing
via a gateway
- Ability to process Canada orders
- Electronic gift certificates
- Retail locator search application
- Setup of Google Analytics including advanced
ecommerce data tracking, local traffic exclusion
and consulting
- Checkout process and customer experience
optimization through many modifications and
additions (improved navigation, information
design, system response, form validation,
shipping instructions, email content, and
more)
- User account area enhancements
- Security and version upgrades
- Consulting on internet marketing techniques
and technologies
- Troubleshooting and squashing of many system
bugs
Operating as an exension of Rishi Tea's internal
staff, Molstad Consulting continues to make
recommendations and provide services on a flexible,
as-needed basis.
The Results
Rishi Tea enjoys improved business intelligence
through analytics software, better customer
relationships and fewer support calls, lightened
internal staff responsibilities, and a clear,
prioritized plan for future enhancements and
internet marketing efforts.
|
