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The Challenge
Help a new and innovative commercial roof
bidding website go from good to great.
The Solutions
Molstad Consulting was approached by Top
Floor Technologies to perform a professional
review of their client's complex roof project
bidding website. The system consisted of more
than 50 unique interfaces to be evaluated.
The resulting document featured numerous annotated
screen shots organized by user access and task
flows with detailed recommendations for improvements
in the areas of information architecture, information
design, graphic design, interface usability,
user task fulfillment, help system usability,
and copywriting.
The site is currently reflecting many of these
recommendations with more updates in progress
and the company plans to introduce new functionality
based on broader strategic observations.
The Response
The RoofBidsNow.com website has seen an
increase of contractor signups amounting to
nearly 250 contractors nationwide. The company
has been featured in Roofing/Siding/Insulation
Magazine and has enjoyed many newly submitted
positive
user testimonials.
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