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The Challenge
Communicate and showcase the impeccable
craftsmanship of Stoneybrook Clocks via the
Web.
The Solutions
Stoneybrook Clocks of Milwaukee had a simple
yet ambitious goal: create a new line of distinctly
American clocks that are among the finest in
the country and the world.
Each Stoneybrook Clock is entirely handmade
using only top-quality solid woods. A website
showcasing these products would need to uphold
the same high standards in its own design.
Molstad Consulting worked closely with Stoneybrook
Clocks' founders to map out the specifications
for what would become an elegant interface and
design that would feature these beautiful works
of art, yet not overpower them.
Multiple photography shoots were orchestrated
as new product arrived with the photos integrated
into custom designed mastheads and a homepage
Flash module.
A Flash video player was also created to feature
an upcoming documenatry on the creation of these
unique American treasures. Molstad Consulting
also advised the owners on various content management
methods ultimately selecting and implementing
a tool that best fit the owners' technology
comfort level and needs.
Plans are currently in the works to enable
the website for Stoneybrook's parent company,
Hawkins Clocks with a fully managed ecommerce
system. |
