Case Study > Stoneybrook Clocks
The Challenge
Communicate and showcase the impeccable
craftsmanship of Stoneybrook Clocks via the
Web.
The Solutions
Stoneybrook Clocks of Milwaukee had a simple
yet ambitious goal: create a new line of distinctly
American clocks that are among the finest in
the country and the world.
Each Stoneybrook Clock is entirely handmade using only top-quality solid woods. A website showcasing these products would need to uphold the same high standards in its own design.
Molstad Consulting worked closely with Stoneybrook Clocks' founders to map out the specifications for what would become an elegant interface and design that would feature these beautiful works of art, yet not overpower them.
Multiple photography shoots were orchestrated as new product arrived with the photos integrated into custom designed mastheads and a homepage Flash module.
A Flash video player was also created to feature an upcoming documenatry on the creation of these unique American treasures. Molstad Consulting also advised the owners on various content management methods ultimately selecting and implementing a tool that best fit the owners' technology comfort level and needs.
Plans are currently in the works to enable the website for Stoneybrook's parent company, Hawkins Clocks with a fully managed ecommerce system.