Case Study > The Skin & Laser Center
The Challenge
Create a new image befitting a high-end
dermatology and skin care product center and
allow them to offer and manage their products
online.
The Solutions
Affiliated Dermatologists had recently expanded
to open an aesthetics division and recognized
the need for a quality online presence.
Molstad Consulting interviewed key stakeholders and laid out a plan for re-branding the enterprise and mapped out their site architecture and ecommerce strategy.
An elegant logo was designed and select images were matched with custom copywriting resulting in a new main company tagline.
The online branding has now been adopted throughout their existing print campaigns.
The site features a Flash branding area on the homepage as well as portal-based layout that highlights the company's extensive service and product offerings. The Skin & Laser Center's online store is adminstrated by its internal staff which uses a customized, dynamic ecommerce content management system. Orders are fully managed through to fulfillment and summarized via robust reporting options. Product details, photos and even entire brands can be easily and instantly added or modified.
With the staff in complete control of the site's content for both products and services, the Skin & Laser Center enjoys both a visual and technical advantage in their local market and beyond.
The Response
"Molstad Consulting
makes website development a process that truly
works for your business. They are timely, organized
and professional. They listen to the needs of
the business and customer to develop a website
that is uniquely your own and exceeds your expectations.
Molstad Consulting is a great company to work
with and they continue to communicate and serve
us throughout the learning process of our website
services."
- Linda Gaertner, Manager