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The Challenge
Create a new image befitting a high-end
dermatology and skin care product center and
allow them to offer and manage their products
online.
The Solutions
Affiliated Dermatologists had recently expanded
to open an aesthetics division and recognized
the need for a quality online presence.
Molstad Consulting interviewed key stakeholders
and laid out a plan for re-branding the enterprise
and mapped out their site architecture and ecommerce
strategy.
An elegant logo was designed and select images
were matched with custom copywriting resulting
in a new main company tagline.
The online branding has now been adopted throughout
their existing print campaigns.
The site features a Flash branding area on
the homepage as well as portal-based layout
that highlights the company's extensive service
and product offerings. The Skin & Laser
Center's online store is adminstrated by its
internal staff which uses a customized, dynamic
ecommerce content management system. Orders
are fully managed through to fulfillment and
summarized via robust reporting options. Product
details, photos and even entire brands can be
easily and instantly added or modified.
With the staff in complete control of the site's
content for both products and services, the
Skin & Laser Center enjoys both a visual
and technical advantage in their local market
and beyond.
The Response
"Molstad Consulting
makes website development a process that truly
works for your business. They are timely, organized
and professional. They listen to the needs of
the business and customer to develop a website
that is uniquely your own and exceeds your expectations.
Molstad Consulting is a great company to work
with and they continue to communicate and serve
us throughout the learning process of our website
services."
- Linda Gaertner, Manager
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